Lara M. Schwartz - Making Music Videos

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In 2007 a veteran music video director, producer, and teacher Lara M. Schwartz wrote a book on "Making Music Videos". In class we read a small portion of the book to learn how directors get the job of constructing a music video. The process of being awarded the job is usually up to the treatment a director has submitted to the artist. most of the time the treatment is the vision of the directors but can sometimes be based on what the artists see for their song. The reward of the job then goes to whoever the artist sees best for the job based on their written treatment. Rarely does a director not have to make a written treatment, this is called "single bidding", this is only reserved for the most successful of directors in the music genre.

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