Audience Theory - Jeremy Tunstall

In class today we learnt about audience in the general media and we came across the audience theory created by Jeremy Tunstall. His theory is the idea that all texts have preferred audiences as well as additional audiences which can be engaged. Here are some of the classes of audience:
Primary audience

       Watching films in a cinema involves a primary mode of audience engagement as the spectator is immersed with the narrative.  So for your primary, target audience they will have bought the song/downloaded it and will consume your text in this way.

Secondary audience

       While watching a programme at home on television may involve eating a meal at the same time, texting, using social media or other additional activities. Your secondary audience may be interested, but they haven’t bought the single.

Tertiary audience

       Tertiary audience engagement is using the text as background media like music radio. Your tertiary audience may hear my song on the radio while driving to work.