Andrew Goodwin - Codes and Conventions of Music Videos


In class today we learnt about a theory created by Andrew Goodwin in 1992 in his book "Dancing in the Distraction Factory". The theory is about the codes and conventions of a music videos in a genre and in general, in the book he identified these features that occur in a music video:

1. Music videos demonstrate certain genre characteristics:
  • There is almost always a stage performance in a Metal/ Hard Rock music video
  • Dance routines for boy/girl bands
  • Live performance for jazz bands or preformer
  • 'Throwing signs' in early hip-hop videos
2. There is a relationship between lyrics and visuals
  • Often illustrative but could amplify or contradict lyrics
3. There is a relationship between music and visuals
  • Is also often illustrative but can amplify or contradict the music
4. The demand of the record label will include the need for lots of close-ups of the artist

5. The artist may develop motifs or iconography that recur across their work (a visual style)

6. There is a frequent reference to the notion of 'looking' (screens within screens, filming and cameras) and particularly voyeuristic (pleasure through looking) treatment of the female body

7. There are often intertexual references - mostly in film, television and popular culture



  

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